20,000 and started manufacturing cosmetic products as well as Ayurvedic medicines under the brand name of Emami from a small factory in Kolkata, targeting sales at the Indian middle class.
In the early days the founders personally sold their cosmetics from shop to shop, using hand-pulled rickshaws.
They soon established recurring consumer demand, and gradually hired additional staff.
A chain of distributors was established and the sale of Emami products spread from West Bengal to rest of Eastern India and gradually to other states.
Emami and the star of the campaign, Shahrukh Khan, were accused of perpetuating racism.
The acquisition process is expected to be completed in a month's time.
At that time the Indian FMCG market was still dominated by multinationals.
The company was established with modest capital of Rs.
In 2008, Emami acquired Zandu Pharmaceutical Works Ltd for Rs.730 crores.
The company demerged Zandu FMCG into Emami and raised Rs.310 cr through QIP.