Read on for simple ways to step up your dating game.Rutgers University anthropologist and best-selling author Helen E.In one experiment from the study, 55 female undergrads looked at a colour photo of a man in either a red or green shirt, and then rated the man's attractiveness.Sure enough, the man was rated significantly more attractive when he was wearing a red shirt."Even though beauty is an assessment of fitness value, there is no reason why assessment of fitness needs to be purely physical," Kaufman writes, meaning that acting kind can make you appear more attractive.
In one study, researchers at the University of California at Berkeley looked at the behavior of 60 heterosexual male and 60 heterosexual female users on an online dating site.
And a 2014 study from Cardiff Metropolitan University found that men pictured in a luxury apartment were rated more attractive than those in a control group.
Interestingly, men don't seem to be more attracted to women when they're pictured in a high-status context.
The evolutionary signal that might be at work here? But Frederick and Haselton took away another telling finding: Less-muscular men were thought to be a better fit for long-term relationships.
Characteristics like muscularity are "cues of genes that increase offspring viability or reproductive success," say authors David A. So if you want to catch a woman's eye and hold her attention, you may be better off not going overboard.
While the majority of users were inclined to reach out to highly attractive people, they were most likely to get a response if that person was about as attractive as they were (as judged by independent raters).